IBC: StreamGuys’ advertising insertion increases monetization for publishers

StreamGuys, IBC2017, broadcast

At the IBC Show, StreamGuys is demonstrating how they help broadcasters maximize the scope and effectiveness of their monetization efforts for dynamic ad insertion within on-demand content such as podcasts.

 

Complementing StreamGuys’ dynamic pre-roll and mid-roll advertising capabilities for live streams and part of its SaaS (Software-as-a-Service) toolset, the on-demand functions use the latest advances in targeting technologies to deliver advertisements most likely to resonate with each consumer.

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