Emili’s primary focus will be on expanding in the UK, DACH and Scandinavian regions
PBT EU announces the appointment of London-based Emili Mata as business development expert to head its swiftly evolving SubtitleNEXT software range. Emili’s primary focus will be on expanding on overall brand recognition, market penetration and driving sales of both user and enterprise lines in the UK, DACH and Scandinavian regions.
Emili Mata has a portfolio with over 30 years of experience in sales, business development and marketing behind him. Large accounts he has worked on include the likes of Banc Sabadell, Aguas de Barcelona, Fecsa, La Caixa, including leading media companies such as TV3, VSN, ACN (Catalan News Agency) and “La Vanguardia” newspaper.
“It is an exciting challenge to have this unique opportunity to lead an exceptional product range such as SubtitleNEXT within a highly demanding and competitive market.” Emili Mata says.
“In my opinion, SubtitleNEXT is a rising star in the subtitling and captioning world. Its technological design and unique feature-sets have already gained a significant user base that includes freelancers to entire studios across many countries, which have a well-developed market structure. The industry itself has a remarkable growth rate with expanding areas of application, for which SubtitleNEXT will be an excellent contribution. The PBT EU team has amazing plans for 2018 and I am looking forward to working with them in making these a reality. This is a great opportunity for growth in what promises to be a productive year.”
“The interest and adoption of SubtitleNEXT is booming and over the past year, the product line has grown at a rapid rate in both portfolio and territorial terms. Following the successful premiere of SubtitleNEXT Central at IBC2017, the vertical market potential is now primed for horizontal distribution channels,” states Alexander Stoyanov, Sales Director at PBT EU.
“This is a key role and we are pleased that Emili has joined us to take on this important position to steer SubtitleNEXT to the next level. Armed with an enormous amount of experience, he will no doubt add great value to benefit both partners and customers.”