T-Mobile is the first provider of fixed telecoms services in the Netherlands to launch the TV app for Apple TV 4: TV Anywhere. In addition to watching TV via the interactive TV Box consumers can now also watch it via Apple TV. With TV Anywhere it is possible to watch TV on three devices at the same time; including on a smartphone, tablet and on the big screen via Chromecast and Apple TV. It means consumers can watch TV everywhere and on any device.
From the middle of August it is also going to be possible to use TV Anywhere via a desktop or laptop. The launch of TV Anywhere for Apple TV 4 is in line with T-Mobile’s philosophy to push limits and remove barriers for consumers.
“Apple TV offers the best solution for TV, Netflix and Youtube in a way that everyone, including my mother, will understand. In addition to the great picture quality the user-friendliness is like a breath of fresh air”, explains Tisha van Lammeren – Consumer Marketing Director. TV Anywhere is a standard part of the T-Mobile Thuis TV service and offers access to 29 channels anywhere in the EU that can be watched live and up to 7 days later.
Collaboration with Red Bee Media
The TV Anywhere app and the new platforms are being developed in collaboration with Red Bee Media. This international TV and media company provides services to broadcasting organizations, media companies and telecoms providers.