TAG Video Systems unveils Zer0 Friction, a “next generation approach for Media & Entertainment”

TAG Video systems Zero Friction Strategy presentation

TAG Video Systems introduces the Company’s Zer0 Friction business strategy – “an industry first”.

Zer0 Friction takes broadcast technology “to the next level” leveraging TAG’s ability to handle both compressed and uncompressed formats. Supporting all major industry standards such as SMPTE 2110, 2022-6/7, JPEG 2000, MPEG TS, DASH, HLS and CMAF, TAG’s solution can be applied to all four major broadcast applications: Live production, Playout, Delivery and OTT.  Zer0 Friction allows clients the operational agility to manage the software across applications and locations, thus maximizing asset utilization.

“For years the industry has expressed concerns about the low utilization of broadcast technology,” stated TAG’s Zero Friction Officer Kevin Joyce. “In many cases systems are being used less than 30% of the time.  With Zer0 Friction TAG’s customers are no longer restricted in how they use our multi-functional applications, where they use them across their ecosystem, or when they use them. Broadcasters can now use a Multiviewer for live production in a facility in London and as soon as they are done, apply the license to probe for errors in an OTT facility in New York. Finally, the clients will be unrestricted operationally and financially to deliver the best possible content to consumers with…… Zer0 Friction.”

Since its founding 12 years ago, TAG has been 100% SW, 100% IP, 100% COTS and it has been TAG’s philosophy to provide clients a zero-commitment trial of the TAG system to ensure 100% satisfaction.  “As a software only company we are able to deploy our technology and have customers up and running in minutes” said Joyce.  “Support is handled remotely, and all software upgrades are delivered remotely on a continuous basis. This is what clients have always wanted and we are now taking this to the next level with the of Zer0 Friction. “

As the industry transitions to cloud based IP workflows, TAG’s Zer0 Friction approach is an industry first in what we expect will be the only way broadcast applications will be deployed in the future. “Zero Friction breaks down the traditional barriers across the three pillars of a truly digital workflow: Technology, Operations, and Asset utilization to provide an unprecedented customer experience” remarks the press release.

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