SMPTE publishes standards for binding IDs to media assets

SMPTE, Ad-ID
The standards specify use of Kantar Media's audio watermarking technology SMPTEĀ® has announced published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media's audio watermarking technology, an open solution available for licensing.   The SMPTE 24TB Open Binding of IDs Drafting Group ...

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