Tencent will broadcast Extreme E in China
Extreme E rally climbs the wall of China and it will be streamed by the digital platform QQ.com, owned by Tencent. The other associated apps of the company, Tencent Sports, Tencent News and Tencent Video, will also count with content of the competition.
In addition, the highlights of the race and magazine programs will be available online for all the fans in China. Also, the viewers will enjoy the behind-the-scenes documentaries ‘How to Build a Race Car’, ‘The Electric Dream’ and ‘Climate Changers’, in both Chinese and English.
Extreme E rally will start on April 4th with the electric cars running through the desserts of Saudi Arabian. With stages in remote locations in Senegal, Greenland, Brazil, and Patagonia, the competition is trying to shine a spotlight on the devastation caused by climate change.
Ali Russell, Chief Marketing Officer at Extreme E, said, “Extreme E’s broadcast agreement with Tencent provides unparalleled reach for our ‘sport for purpose’ series in this vital region. It will help us to bring our thrilling electric race format as well as our important environmental messages to over a billion people”.
On the other hand, Ewell Zhao, General Manager at Tencent, said: “Electric vehicles are an important development of the automotive industry. While Extreme E brings the charm of electric vehicles to the off-road racing, it conveys the core concept of environmental protection. In the future, we are going to share the excitement of Extreme E with more motor sports fans, and promote electric car racing in China.”