The International Telecommunications Union adopts ATSC 3.0 as a recommended digital broadcast standard
The Advanced Television Systems Committee (ATSC) has announced that the International Telecommunications Union (ITU) has adopted ATSC 3.0 as a recommended digital broadcast standard. ATSC 3.0 is designed to deliver everything from 4K Ultra HD to mobile signals, enabling new business models.
“With initial U.S. deployments in place, we’re anticipating the first announcements of consumer receivers for the U.S. market in the coming days. The decision by the ITU is yet another signal that digital terrestrial broadcasting has a bright future ahead,” said ATSC Board Chairman Lynn Claudy, Senior VP of Technology for the National Association of Broadcasters.
The next step for the ATSC is to update the ITU Digital Handbook with best practices for implementation of ATSC 3.0, as is stated in the press release.
“ATSC appreciates the efforts of the U.S. Delegation to the ITU, led by the U.S. FCC, and we congratulate the ITU on its careful review and decision to include ATSC 3.0 as an official ITU standard. The system is currently commercially deployed in South Korea where audiences have been enjoying high-quality Ultra HD video and next generation audio from ATSC 3.0 broadcasts since 2017. U.S. commercial deployment begins in earnest this year,” said Madeleine Noland, President of ATSC.
“I am very proud of our international progress, and would like to thank ATSC members Sinclair Broadcast Group, ONE Media 3.0, and ETRI (South Korea’s Electronics and Telecommunications Research Institute) for their leadership role in the ITU process. ATSC is an international organization with members hailing from across the globe. This milestone achievement is testament to the spirit of international collaboration that our members infused into the standard at every level,” Noland added.