TSL Systems is chosen by Ideal Shopping Direct for major infrastructure upgrade

TSL Systems’ channels are broadcast on TV and online to over 70 million homes across the UK and US

TSL Systems has announced that it has been chosen by Ideal Shopping Direct Limited (ISD), a UK’s multi-channel home shopping retailer, for a major infrastructure upgrade of its Peterborough-based facility, which houses production and transmission operations for its five channels. The Ideal World, Create and Craft, Create and Craft USA, Ideal Extra and Craft Extra channels are broadcast on TV and online to over 70 million homes across the UK and US.


TSL Systems has been commissioned to deliver an IP-ready solution enabling ISD to transition from its legacy systems to a playout solution. With much of its equipment reaching end of life, ISD wanted to upgrade and futureproof its facility to support future growth. It was decided that IP was the best option, delivering both the scalability and futureproofing it desired. The upgrade project will also eliminate the threat of ‘going dark’.


Alan Wells, Technical Director, Ideal Shopping Direct Limited, says: “Futureproofing out infrastructure and workflows is critical to our future business and operational strategy. We chose TSL Systems because they have a very strong reputation in the industry and they worked closely with us to identify the right solution to suit our needs and to help us to make the transition in a way that is right for our business.”


TSL is deploying a brand-new playout and automation system based on Pebble Beach Systems’ Marina, which will integrate with a new Harmonic MediaGrid storage system to replace the existing tape library, and an IP router from SAM. This phase of the project is slated for completion by the end of 2017.


TSL Systems was initially brought in to provide consultancy services, look over all operational practices and advise on efficiencies and savings for cost, time and manpower. The company was also tasked with ascertaining how infrastructure and workflow could be replaced as part of a staged process, system-by-system.


Julian Knight, Chief Technology Officer, TSL Systems. Comments: “We are very proud to have been chosen by ISD for both our consultancy and systems integration services. This illustrates TSL’s expertise in IP but also demonstrates how we work in close cooperation with our customers to ensure any new system or workflow suits their specific requirements and way of working. ISD’s workflow involves a lot of manual processes, so we have been working with them to deliver efficiencies, without radically changing the way they work.”

TM Broadcast International

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