United States wants ATSC 3.0 to be an international digital broadcast standard

The United States of America has proposed to the International Telecommunication Union (ITU) the adoption of the ATSC 3.0 digital broadcast standard for implementation by all countries in the world. It would be an alternative to the European DVB-T, Japanese/Brazilian ISDB-T, and Chinese DTMB platforms.

What is defined as “the world’s first Internet-Protocol-based television broadcast standard”, has been suggested to a Working Party of Study Group 6 of ITU’s Radio communication sector by the U.S. delegation. The U.S. initiative has been supported by the South Korean government delegation (the Republic of Korea has already adopted ATSC 3.0) and the Korean Electronics and Telecommunication Research Institute.

According to the Advanced Television Systems Committee, the ATSC 3.0 can deliver improvements in performance, functionality and efficiency such as “enhanced quality for audio and video services, robust mobile reception on a wide range of devices, improved spectrum efficiency, advanced emergency information, personalization features and interactive capabilities.

Jerald Fritz, Executive Vice President of ONE Media 3.0, presented the proposal on behalf of the U.S. delegation. “The Next Gen transmission standard will provide consumers with a host of new services and expand opportunities for broadcasters and service providers around the world. By integrating broadcast and broadband services, ATSC 3.0 also can be part of the 5G transmission ecosystem for non-television data transmission services,” Fritz said.

The ATSC’s 2019 Board Chairman Lynn Claudy of the National Association of Broadcasters called the international acceptance ATSC 3.0 “quite appropriate given the extensive work of engineers from around the world to craft this state-of-the-art standard with built-in capabilities to evolve as the markets warrant.”

In support of the new standard, the United States has presented the ATSC’s Advanced Emergency Information Implementation Guide.