VRT’s annual charity fundraiser “De Warmste Week” benefits from Quicklink Studio (ST55)
VRT (Flemish Radio and Television Broadcasting Organisation), the national public-service radio and television broadcaster for the Flemish Community of Belgium, has recently used the Quicklink Studio (ST55) solution for coverage of VRT’s annual charity fundraiser De Warmste Week (The Warmest Week). The Quicklink Studio was provided to VRT by VP Media Solutions, a media technology solutions and services provider based in Brussels, Belgium.
Studio Brussel, which is part of VRT, is a Dutch-speaking radio station that is aimed mainly at a youth audience. During De Warmste Week, Studio Brussel used the Quicklink Studio (ST55) for their radio marathon. Every morning Studio Brussel held a video call with Dieter and Kevin from ‘Down The Snow’ to follow them along their hitchhiking adventure from Russia to Belgium. The VRT fundraiser De Warmste Week raised over €17.5 million for charities, breaking all previous records.
In addition to De Warmste Week, VRT is using the Quicklink Studio for audio calls during radio broadcasts. In the near future, VRT plans to use the Quicklink Studio to integrate video calls with artists into their broadcasts, enriching the video streams and producing more online content.