The partnership help users make editorial and production decisions about how to use the live content
Wazee Digital has announced it has incorporated TrackVia’s low-code application platform into the Wazee Digital Media Hub and related Live Event Services. As a result, customers that use Live Event Services can integrate real-time scoring data into their live-event workflows, giving both on-site production teams and remote operators instant information that can help them make insightful and informed editorial and production decisions about how to use the live content.
“At sports events, especially golf or tennis tournaments, there are so many simultaneous shots or plays occurring that it’s extremely difficult to stay on top of everything in real time, especially for the moments that matter to consumers,” introduces Wazee Digital Director of Product Line Management and Live Event Services Brian Eldredge.
“The integration with TrackVia allows Wazee Digital’s Live Event Services teams to zero in on the moments that resonate with viewers. The human element is still involved, but we are giving producers and editors more tools, data, and information to help drive insightful decisions in real time, so they can deliver the right content to the right people at the right time.”
Live Event Services is Wazee Digital’s end-to-end solution for capturing, amplifying, and monetizing compelling moments in sports and live events. Key to Live Event Services is an on-site Wazee Digital team that handles all content capture, upload, management, metadata, and user support during the event. Part of what makes Live Event Services possible is Digital Media Hub, the centralized, web-based system that allows near-live moments to be captured and made immediately available for global highlights, publishing, and syndication. Live Event Services also includes highlights production and publishing; sponsor activation leveraging Digital Media Hub; and dynamic ingest and licensing.
“We are excited to partner with Wazee Digital to help them develop a valuable solution to track and manage all of the data, processes, and real-time project coordination involved in the innovative sporting event services that they provide to their prominent clients,” says Pete Khanna, CEO, at TrackVia. “TrackVia is all about providing companies like Wazee Digital a low-code platform, which enables them to build operationally critical applications rapidly and easily and in a manner that precisely fits their unique and evolving needs both today and in the future.”