WRAL-TV chooses Xytech to manage production and news activities

WRAL relies on Xytech MediaPulse

WRAL, USA television station, has selected Xytech MediaPulse to manage the station’s production and news activities. MediaPulse plays an important role behind the scenes at WRAL, helping to schedule reporters, photographers, anchors, engineers, creative services personnel and their activities, as well as equipment and trucks. MediaPulse also supports scheduling of master control for the station.


“WRAL Raleigh, alongside two sister stations in the Capitol Broadcasting family, is now capable of racking daily assignments of newsroom personnel, trucks and equipment for story coverage with MediaPulse,” has said Pete Sockett, WRAL director of engineering and operations. “We are planning on better management and tracking of resources with reduced resource conflicts, improved maintenance scheduling, enhanced staff communications and, in the end, an overall ability to better analyze how the station can operate most efficiently, productively and profitably,” he continues.


“WRAL has a history of innovation and we’ve consistently been first in broadcast technology trends. As a busy station in a busy market, we must perform and analyze our operations in the most efficient way possible and that includes getting reporters and equipment to sites in a timely, effective manner. The reality of local broadcasting demands extreme functionality. The strength of MediaPulse in WRAL’s operations is being demonstrated to us daily and we’re delighted to work with the great team there to fully realize the benefits of this powerful platform,” Pete Sockett concludes.


Greg Dolan, COO of Xytech, has noted: “WRAL is one of the most successful and technically progressive local television stations in the country, pioneering important technological advancements while broadcasting local news in a major regional market. They continue to lead the way for local news stations and for all stations covering national events. Their choice of MediaPulse to power their operations is something we are terrifically proud of.”

TM Broadcast International

Broadcast and audiovisual digital magazine