XR Studios truts in Disguise xr and ar pipelines to bring the world of Camila Cabello to life
Camila Cabello has recently passed the barriers of a physical concert. The singer has performed a live concert on TikTok drumming publicity and interest in her forthcoming album. XR Studios used the disguise extended reality (xR) workflow to bring this performance to life.
The popstar shot “Familia” at XR Studios in Hollywood, incorporating augmented reality (AR), set extension and LED flooring. xR and AR elements included plants, skies, hypnotic graphics, animated cityscapes, fireflies and butterflies.
“The main goal of the project was to introduce the world to new songs from the ‘Familia’ album in a whole new way, different from the pre-planned music videos and other elements for the album release,” explains JT Rooney, XR Virtual Director for the show and President at XR Studios. “This was an entirely separate and live performance-based interpretation of new music and style from an international star.”
The disguise xR ecosystem and software solution was the backbone for driving the technical setup of the four-camera shoot with disguise vx 4 and rx II servers serving both LED and video/broadcast outputs. Visuals were executed by Silent Partners Studio.
TikTok’s 9×16 format was a consideration for the entire crew. XR Studios used a system of guides and visual tools to ensure that all elements were properly seen and captured for the end product. The technical team was also tasked with facilitating screen content and environments while maintaining a functioning and efficient studio system. Balancing multi-camera calibration and camera switching as well as managing colour and content pipelines so the crew and creative team are focusing on the shoot and creative troubleshooting instead of technical issues is a hallmark of XR Studios.