Former CEO, VP of Engineering of Tightrope will focus on present and future instant replay needs
The two former Tightrope Media Systems executives responsible for much of the product’s success have taken ownership of ZEPLAY – and have big plans for its future.
Andrew Starks and Brandon MacKenzie, Tightrope’s former CEO and VP of Engineering, respectively, have formed a new company, ZEPLAY LLC, with a focus on continued innovation for the brand. This will include evolving ZEPLAY’s hardware and software with new features and capabilities, to be unveiled at the 2018 NAB Show (April 9-12, Las Vegas Convention Center) with specific details to be announced closer to the event. ZEPLAY LLC will exhibit in the StartUp Loft in North Hall at Booth N2632SUL-B.
“Broadcast market has rapidly embraced software-oriented solutions”
“ZEPLAY is a product that we love to make. It seems like we make a sale with each demonstration, and we are motivated to build on that success,” said Starks. “We are investing heavily in its future with the goal of building on ZEPLAY’s core strength – simplicity – by evolving it for the changing needs of dynamic, live productions. This is especially important in a broadcast market that has rapidly embraced software-oriented solutions, and software has always been the real driving force behind ZEPLAY’s operation.”
The initial roadmap for the company will focus on enhancing the ZEPLAY hardware, which offers its 4×4 replay capability. This allows ZEPLAY operators focus on the live action.
“When I set out to make ZEPLAY, I started with what I wanted to see in a replay system,” said MacKenzie. “We have heard it repeated by every customer we have spoken with: they love ZEPLAY. They love the uncomplicated way it works, its speed, and how much they can do with it. They trust it because it makes them look good. That’s what drives me to push this system even further. We share our customers’ excitement and we are confident that our business strategy and development efforts will bring more stations, trucks and stadiums on board.”