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HbbTV unveils programme and speaker line-up for 2026 Symposium
Mark Smith, IBC Innovation Founder & IBC Council Chair: “Innovation is increasingly judged not just by what is technically possible, but by whether it solves real business and operational problems”IBC

Mark Smith, IBC Innovation Founder: “Innovation is increasingly judged by whether it solves real business and operational problems”

BY-Editorial Team August 10, 2026