Agence France-Presse (AFP) and Dalet have announced a partnership with the intention of strengthening content provenance and authenticity across the news media ecosystem. The partnership was unveiled at the Media Provenance Summit in Bergen, Norway, as the company has claimed in a statement.

The collaboration brings together AFP’s early work applying C2PA to editorial content with Dalet’s experience supporting the mission-critical workflows news organizations use to create, manage, and distribute content. During the 2024 U.S. presidential election, AFP’s photo department conducted a real-world proof of concept (POC) demonstrating how provenance information could accompany editorial content.

“The agency believes content authenticity is a major issue in a world where AI-generated content may damage the public’s confidence in images circulating online and in the news media”, explains Guillaume Meyer, AFP deputy news director in charge of video.

Article 50 of the EU’s AI Act provides that only generated content must be marked as such since August 2026. AFP wants to go further: “We believe that all content – both AI and non-AI – would benefit from watermarking to bolster the public’s trust in the media. C2PA adds a verifiable certificate to real field journalism”.

AFP news director Phil Chetwynd adds: “It is urgent that the media find a way to help people navigate an increasingly complex information ecosystem. The C2PA project has the potential to raise trust levels in quality content by clearly identifying provenance. This is an encouraging step forward”.

AFP and Dalet will collaborate on the implementation of the Coalition for Content Provenance and Authenticity (C2PA) standard within video encoding and distribution workflows. Engineers from both organizations will look forward to developing a fully functional POC, scheduled for completion in the first quarter of 2027. The POC aims to demonstrate how a news agency can apply C2PA Content Credentials to video and deliver it to broadcasters with a verifiable record of its origin and history.

“Trustworthy news depends not only on the journalism itself, but also on the integrity of the workflows that carry it from the field to the audience”, notes Erwan Kerfourn, Head of Product at Dalet. “Provenance cannot sit outside the production process or be treated as an afterthought. By working with AFP, we are embedding verifiable content history into the workflows news organizations use every day, giving editorial teams greater transparency while keeping people firmly in control of what is published. This is fundamental to protecting journalistic integrity and sustaining audience trust”.

The joint AFP-Dalet project will also examine the commercial and legal considerations associated with implementing C2PA at scale.