Chyron, together with Asport, will showcase their integrated end-to-end sports video workflow at NAB Show 2026 in Las Vegas. At the Chyron booth (N2441), visitors will experience how the combined solution looks forward to enabling sports organizations to streamline operations from live production to content distribution and monetization within a unified, cloud-based environment, as the company has clamed in a statement.

The joint showcase will focus on delivering workflow covering live production, automated content creation, multi-channel publishing, and branded OTT delivery. Designed for sports rights holders across all tiers, the solution is designed to try to enable scalable, broadcast-quality production while reducing operational complexity and resource requirements.

“Sports organizations today are expected to deliver more content across more platforms than ever before” affirms Mike Truex, CEO of Chyron. “Together with Asport, we are demonstrating how cloud-based live production combined with AI-driven automation can help meet these demands efficiently without compromising on quality”.

Asport Orchestrator

At NAB Show 2026, Asport will preview its latest innovation: the AI-powered Asport Orchestrator, an intelligent automation layer. Working in combination with the Asport Content Hub, the system processes inputs – including live video streams, match data, and contextual data sources – to identify key moments, generate content, and orchestrate how and when assets are distributed before, during, and after each event.

Features

• Automated creation of content across formats – including video highlights, editorial match reports, podcasts, graphics, and social media content.
• Continuous content generation throughout the entire event lifecycle, from pre-game storytelling to real-time in-game updates and post-match coverage.
• Intelligent prioritization, scheduling & publishing of content across OTT, website, owned social media channels, and media partner platforms.
• Centralized orchestration of publishing workflows to ensure consistent branding, editorial tone, and timing across all channels.

By transforming raw live signals and data streams into structured, ready-to-publish assets, the AI-powered Asport Orchestrator aims to enable rights holders to maintain a continuous content presence around every match, expand audience reach, and unlock greater commercial value.

“The Asport Orchestrator represents the next step in sports media operations – moving from automated production to fully orchestrated, AI-driven content ecosystems”, remarks Rainer Roesslhuber, Chairman of Asport. “By combining Chyron LIVE’s industry-leading live production capabilities with our content intelligence layer, we enable both sports organizations and their media partners to scale their output and operate like modern digital media companies”.

Chyron and Asport invite NAB Show 2026 attendees to experience the integrated workflow firsthand at the Chyron booth N2441. Live demonstrations throughout the show will offer a hands-on preview of the Asport Orchestrator and the full end-to-end sports content pipeline.