Gravity Media has announced the launch of Studio W12 at its Production Centre based at the heart of London’s Media sector in White City. Located in one of London’s leading media and technology hubs, the site offers access for clients, talent and crew, as the company has claimed in a statement.

Studio W12 is the latest addition to Gravity Media’s London Production Centre, with the intention of completing a production ecosystem that now spans the entire content workflow – from capture through to delivery; combining premium studio facilities, global connectivity and end-to-end production services to support high end production, streaming and corporate content in a single, connected environment.  The studio also supports Gravity Media’s wider content initiatives, including its in-house Format Lab, enabling the development and production of original formats for international broadcasters and streaming platforms.

This launch also brings the full production process into a single environment.

New studio features

• Round-the-clock operations for fast-paced production: Studio W12 operates 24/7. The Centre’s integrated galleries and infrastructure allow productions to be set up, executed and delivered more quickly.
• Global connectivity built in: Powered by one of the largest MCRs in Europe, content can be routed in real time between studios, control rooms and international destinations.
• Flexible multi-purpose production environments: The studio supports a wide range of use cases, from broadcast and live production to corporate filming, branded content and podcasts. It’s designed to try to accommodate multi-format workflows, including live and pre-recorded production, and integrates seamlessly with on-site production and post-production capabilities. The space can also accommodate a studio audience of approximately 100, depending on production requirements.
• Access to talent & production: Customers have access to creative and technical expertise, alongside simplified logistics and reduced reliance on international travel, enabled by its centrally located, end-to-end production capabilities.
• Operations: Studio W12 aims to reflect Gravity Media’s commitment to sustainability, with the wider building powered by renewable energy and initiatives in place to reduce waste and improve resource efficiency. As members of the TAP Activator Scheme, the Centre has successfully completed the TAP audit

Built around broadcast-grade infrastructure, Studio W12 supports UHD and HD production, large-scale control room workflows, multi-operator replay and graphics, and fully integrated communications. Underpinned by IP-based infrastructure, the facility enables integration across studios and control rooms, supporting both live and pre-recorded production. The space is designed for rapid configuration, allowing teams to move efficiently between different production setups.

The studio is supported by Gravity Media’s specialist camera and production expertise, alongside integrated graphics and technical services. Designed to work collaboratively within a broader production ecosystem, the facility can support both in-house teams and external creative partners, providing a collaborative environment for a wide range of production requirements.

“Studio W12 is a key milestone in our continued investment in our London Production Centre”, affirms Jamie Hindhaugh, CEO of Gravity Media’s UK, USA, Australia and Middle East Operations. “With its addition, our London facility now offers a complete production environment, bringing together every stage of the content journey in a one-stop-shop. It represents the final piece in our overall offering, making production simpler for our clients while providing a highly adaptable space built to handle everything from complex live broadcasts to fast-turnaround content”.