24i acquires data specialist The Filter to expand its end-to-end OTT services

24i, a company dedicated to create end-to-end video streaming solutions, has recently acquired privately-held, UK data specialist The Filter.

The Filter’s data science, analysis and machine learning technologies help consumers to find and watch more of the video content they love. The Filter’s managed service approach helps streaming providers to increase consumer engagement by surfacing more content. The Filter’s customers include Joyn in Germany, EPIX in the USA and BBC Studios-owned UKTV Play.

“24i’s OTT and Pay TV customers know that increased consumer engagement is an essential element of their business success – it drives down churn for subscription services and increases the lifetime value per customer in ad-supported business models. The Filter’s managed service is based on a ‘test, learn and refine’, AI-based methodology that sets it apart from other off-the-shelf recommendation engines and analytics packages. We’re excited to bring this expertise in advanced, data-driven personalization and recommendations into 24i’s modular offering,” said 24i CEO Neale Foster.

The Filter’s team of data scientists will continue to be based in Bath, UK and will work alongside 24i’s existing data team to further develop the company’s data offering which already includes quality of service metrics, content usage and royalty reporting capabilities.

“The Filter has a history of significantly improving people’s entertainment experience though using cutting edge data science. We power everything from the ‘recommended for you’ rails in video streaming apps, to personalized recommendations in marketing and even entirely dynamic user interfaces that adapt to the individual consumer’s viewing habits. Continuously improving personalization is enormously important to our streaming customers and our powerful insights often help to shape their strategic thinking. We are very excited to be joining the 24i family as this will help us to further develop our offering and bring this game-changing technology to a wider range of entertainment companies worldwide,” said The Filter’s CEO Damien Read, who now becomes 24i’s SVP of Data Products.

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