Accedo and Deutsche Telekom introduce cutting-edge immersive sports streaming experience

Accedo, in collaboration with Deutsche Telekom, has unveiled an XR sports streaming application as part of its live sports streaming service, aimed at showcasing the potential for live football experiences. The solution harnesses Accedo Xtend, Accedo’s advanced XR application solution in media, complemented by offerings from Ateme and HISPlayer. This XR solution is designed to seamlessly integrate live streams and data feeds, delivering a next-generation interactive sports service for MagentaSport. It boasts an array of interactive features including live statistics, multi-camera feeds, player cards, and immersive 3D sponsored experiences, all leveraging the immersive capabilities of the Accedo Xtend platform.

According to both companies’ statements, by integrating Magenta’s live streams into an XR experience, Deutsche Telekom and Accedo are revolutionizing the viewing experience for fans, breaking free from the constraints of traditional TV screens. The application merges the physical and virtual worlds for fans, projecting the match into their surrounding space, while introducing a new layer of interaction where fans can access additional information such as team and player statistics and view replays from various angles. Leveraging solutions from Ateme and HISPlayer ensures great video quality and a seamless experience with minimal latency and bandwidth, while also enabling advanced features in novel environments. Moreover, it opens up opportunities for sponsors to engage with fans in innovative ways, driving revenue growth, telecom company stated.

Daniel Aslam, Senior Partner & Business Development Manager at Deutsche Telekom, expressed, “Accedo’s unparalleled experience and expertise in the XR, media, and sports sectors have enabled the seamless creation of a high-quality XR live sports streaming experience. This application will allow us to deliver a truly immersive and captivating vision of the next-generation MagentaSport experience.”

Michael Lantz, CEO of Accedo, commented, “As the sports industry continues to evolve, we’re witnessing a significant surge in interest and activity surrounding XR applications. The Accedo Xtend platform empowers the rapid launch of immersive applications with a customizable set of features, facilitating experimentation while maintaining cost efficiency. We’re excited about this collaboration with Deutsche Telekom, which we believe will showcase the immense potential of spatial interactive user engagement for live sports.”

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