Ad Insertion Platform (AIP) and Veset partner to facilitate the creation of content platforms in the cloud

Ad Insertion Platform (AIP) and Veset have recently announced its partnership to give broadcasters, rightsholders and content owners a way to deliver ad-supported video content to multiple platforms.

Veset’s all-in-one playout platforms allow for the creation and scheduling of linear channels in the cloud. Channels can be distributed to multiple platforms, including traditional broadcast, over-the-top (OTT), and social media channels.

AIP’s DAIConnect SSAI platform functions as an enhanced solution to manage server-side-ad-insertions for live and on-demand content. It enables dynamic and personalized insertion of video advertising via HLS and Mpeg-DASH protocols.

Laurent Potesta, CEO, Ad Insertion Platform, said: “FAST channels represent a huge opportunity for video providers to quickly launch ad-supported content across multiple platforms. Launching fast is key to tapping into the consumer appetite for free content, yet at the same time it is important to launch professional-looking services while adhering to SCTE and other important guidelines. This is why the combination of best-of-breed, cloud-based playout and cloud-based SSAI solutions makes creative and financial sense for everyone.”

Igor Krol, CEO, Veset, added: “We’re making it easy for broadcasters and content owners to create a seamless, sophisticated workflow for originating and monetizing their linear and streaming channels. They can source these same services from separate companies who might specialize in only one or two phases of the workflow, or they can make one call to us, experts in the end-to-end process.”

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