AI-Media transforms captioning landscape for DAZN with AI-powered LEXI Tool Kit

AI-Media, a company specialized in end-to-end captioning technology solutions, has forged a strategic partnership with DAZN, the global sports entertainment streaming platform. This collaboration will see AI-Media providing live and recorded multilingual and translated captioning services using its AI-powered LEXI Tool Kit.

DAZN Group, renowned for its rapid growth in the sports media arena, views this partnership as a pivotal step towards enhancing inclusivity and accessibility in its content offerings. By leveraging AI-Media’s LEXI Tool Kit, DAZN aims to seamlessly integrate live captions across its vast array of premium sports content, enriching the viewing experience for millions worldwide.

Key aspects of this partnership include:

Cutting-Edge Technology: AI-Media’s latest automatic captioning solution, LEXI 3.0, incorporates innovative features like speaker identification and AI-powered caption placement, ensuring accuracy levels surpassing 98%. The tool’s advanced vocabulary adapts to region-specific nuances, enhancing the quality of sports content captioning.

End-to-End Solution: DAZN will deploy AI-Media’s Alta IP caption Encoder for LEXI Live captioning delivery. Alta offers a virtualized, API-powered software solution tailored for IP video environments, ensuring seamless integration.

Expanded Language Support: The initial rollout encompasses Spanish and English captions for EMEA and US markets, with plans for additional languages through LEXI Translate, covering French, German, Italian, Arabic, Japanese, and more. This supports DAZN’s global expansion strategy across its 120 channels, catering to diverse audiences worldwide.

Support for On-Demand FAST Channels: DAZN has integrated AI-Media’s LEXI Recorded solution for captioning pre-recorded content on their FAST (Free Ad-supported Streaming TV) Channels. This solution, a newly launched capability in the LEXI Tool Kit, offers fast turnaround, highly accurate, and cost-effective captions – crucial for high volume, time-sensitive captioning applications.

Cost-Effective Solution: Transitioning from expensive human captioning services to AI-Media’s LEXI platform enables DAZN to deliver multi-language captions across multiple channels at comparable costs, enhancing accessibility while optimizing resources.

Mark Lovatt, General Manager of Global Strategic Accounts at AI-Media, expressed excitement about the partnership: “With this new agreement, we’re thrilled to provide live and recorded multilingual captions to DAZN viewers using our LEXI Tool Kit solutions. Choosing AI-Media for LEXI automated captioning underscores the transformative impact of Artificial Intelligence on the industry.”

James Pearce, SVP Broadcast & Streaming at DAZN, lauded the partnership, stating, “DAZN is committed to leveraging technology to enhance the viewing experience of fans. This partnership with AI-Media exemplifies our dedication to delivering innovative solutions that meet customer expectations.”



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