Ateliere Creative Technologies and TMT Insights forge alliance to shake up media supply chains

Ateliere Creative Technologies and TMT Insights have revealed a strategic collaboration aimed at streamlining media supply chain processes for enhanced efficiency and reduced costs.

In an era where conventional Media Asset Management (MAM) systems pose challenges to the industry, this partnership is poised to provide media organizations with a pathway to bolster efficiency and cut operational costs.

TMT Insights, known for its expertise in media and entertainment, content supply chain, and cloud technologies, brings to the table a range of services including system integration, development, and advisory, alongside offerings such as cloud migration and workflow re-engineering.

At the heart of this collaboration lies Ateliere’s FrameDNA™ technology, a component of its cloud-native media supply chain platform, Ateliere Connect. Fueled by artificial intelligence (AI), FrameDNA™ streamlines the Interoperable Master Format (IMF) creation process by identifying redundant content and simplifying workflows. This AI-powered tool not only expedites content preparation but also enhances operational efficiencies by automating tasks and providing intelligent asset utilization suggestions.

According to Dan Goman, CEO of Ateliere Creative Technologies, modernizing with cloud-based technologies is often daunting and time-consuming for businesses. He emphasizes the need for solutions that accelerate transformation while maintaining quality and confidence, ultimately reducing the time to ROI.

TMT Insights plays a pivotal role in addressing inefficiencies within current media workflows. Leveraging their expertise in media and content supply chain, they assist in designing and implementing new workflows to facilitate a smoother transition to efficient processes.

Andy Shenkler, CEO of TMT Insights, highlights the significance of this collaboration, stating that it sets a new standard for media asset management and supply chain efficiency, enabling media companies to meet the demands of the digital age.

Overall, the partnership between TMT Insights and Ateliere offers a comprehensive solution for media organizations seeking to overcome the limitations of traditional MAM systems, promising significant improvements in efficiency, cost reduction, and content management.

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