Ateme powers the Viacom18 UHD experience for Indian Premier League 2023

Ateme Indian League

The Indian Premier League 2023 was the stage chosen for Ateme’s TITAN encoders for enhancing Viacom18 UHD experience in 17 different languages · these encoders delivered UHD video with Dolby Atmos and Dolby Vision 

Ateme, company that specializes in video compression, delivery, and streaming solutions, has made public that their TITAN encodersand decoders were behind the high quality video and immersive audio experiences delivered by Viacom18 Media Pvt. Ltd. during the Indian Premier League (IPL) 2023. All through the tournament, fans were able to enjoy an immersive UHD TV viewing experience for the first time in India.

The  audio-visual display of one of the world’s most-watched and highest-value sports events was enabled by Ateme’s TITAN encoders and decoders. Supporting both linear and OTT services, the encoders and decoders empowered Viacom18 to reach audiences on any screen, company claims. In addition, the encoders also lay the foundation for Dynamic Ad Insertion (DAI), equipping Viacom18 for targeted advertising, says Ateme.

 

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