Avid creates its Media Production Skills Certification with New Badges & Digital Credentials

Avid has announced the implementation of its new Badges & Digital Credentials program to bring instantaneous recognition to highly skilled media creation professionals, engineers, educators and students everywhere.

More than 12,000 Avid-certified users are gaining valuable, differentiated visibility to capture the attention of peers, clients and prospective employers who insist on collaborating with talented people who are expert users of the media industry’s top creative tools and solutions including Media Composer®, Pro Tools®, MediaCentral®, Avid NEXIS® and others.

Built around the secure and verified Credly platform, Avid’s Badges & Digital Credentials program prominently signifies the relevance and integrity of the most sought-after video and audio production skill sets. Avid presents this new career advantage to all users who complete Avid certification courses—from creative individuals working independently, to people working on media teams, as well as educators, Avid resellers, and technical support staff who are required to be well-versed in Avid-based media production workflows in film, television and music.

All certified users are also included in an online database connected to popular job search engines to match qualified talent with new opportunities. Through the convenience of e-learning, virtual instructor-led and/or in-person training,

Avid and its partners offer more than 50 courses preparing talent for seven certification profiles: Avid Certified | Specialist – brings core competencies in music production, composition, gaming audio, live sound and TV news creation; Avid Certified | Professional – ready for demanding audio and video production environments including immersive audio and audio for post; Avid Certified | Expert​ – brings deep product expertise, creativity and operational efficiency across Avid’s tools and solutions used in music production and audio post; Avid Certified | System Administrator –​ maximizes the performance of Avid storage and asset management systems in TV newsrooms and other collaborative environments; Avid Certified | Support Representative (ACSR) – installs, manages, troubleshoots, and supports on-premises, cloud and hybrid technical environments built around the widest range of Avid solutions; Avid Certified | Instructor​ – instructs with full operational expertise and readiness to deliver Avid courses in the classroom; Avid Certified | Developer – skilled at using Avid SDKs and APIs to integrate third party tools into an Avid production environment.

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