BeIN Sports to stream Extreme E in North Africa and the Middle East
Extreme E and BeIN Sports has announced an agreement to stream the new rally competition across 24 countries in the Middle East & North Africa (MENA). The deal includes the live coverage of the races and highlights shows and post races magazine programme.
Duncan Walkinshaw, Director of Programs at beIN MENA said: “We are delighted to broadcast Extreme E to our millions of subscribers all across the Middle East and North Africa. Extreme E is not only committed to raising awareness of climate change, but it is also focused on promoting gender equality and creating a level playing field for all, with 50 per cent of its drivers being women. By broadcasting the series, we look forward to shining a spotlight on the inspiring women in motorsport, aligning with the ambition behind our beINSPIRED project.”
The first season of Extreme E began on April 3rd in Saudi Arabia. The competition will fly on the last weekend of May to Senegal, then Greenland, Brazil and Patagonia. The aim of the competition is to race in environments that are suffering the effects of global warming. The drivers compete with a full electric car.
Ali Russell, Chief Marketing Officer at Extreme E added: “This is another great broadcaster relationship for Extreme E and I’m delighted beIN Group will be showing our unique sport for purpose.