BFMTV launches “Live Vertical”, a new smartphone experience developed with Wildmoka
Rolling news channel, BFMTV, has just released ‘Live Vertical’, a new smartphone user experience defined as a “world first”. Developed in collaboration with French start-up, Wildmoka, the ‘Live Vertical’ solution automatically converts the horizontal frames of standard TV streams to a vertical format better suited to smartphone screens.
With “Live vertical”, the traditional horizontal format of television is automatically ‘rezoned’ into a mobile-friendly vertical format. Now, whenever BFMTV is viewed from a smartphone, the entire mobile screen will be occupied with content, regardless of device, brand or model. Wildmoka, based in France, specializes in real-time enrichment of digital media content and has exclusively developed ‘Live Vertical’ in collaboration with Altice France.
Arthur Dreyfuss, CEO of Altice Média, said: “It is a source of real pride to be the first TV channel in the world to offer an innovation that makes television the best way to get real-time news on a smartphone. Altice France is adding a new dimension to the medium of television, with a unique user experience that will further enhance the leading position of BFMTV and the group’s channels. This innovation is the result of our historical and eternal desire to explore new formats, to continue our investments, and to combine technical progress with editorial quality to present ever more accurate information”.
Thomas Menguy, President and CTO of Wildmoka, added: “Wildmoka is proud to have gained the confidence of several Altice Group channels over the past three years and to once again be able to launch, within Altice France, a global innovation based on artificial intelligence and the latest cloud technologies. After assisting in the creation of sports content for RMC Sport, it is BFMTV’s turn to use Wildmoka’s unique expertise around AI and ML to verticalize its content for News in real time, in order to better respond to an increasingly connected and mobile audience.”