Blackbird enabled cloud video editing and publishing at the U.S. Democratic National Convention

Blackbird platform deployed at the US Democratic National Convention

Blackbird plc, the developer and seller of the cloud video editing platform, Blackbird, has announced that Live X selected Blackbird for cloud video editing and publishing at the U.S. Democratic National Convention held on 17 – 20 August 2020. Based in New York, Live X is a full-service production company, designing, producing and broadcasting live events.

Live X chose Blackbird to “easily and rapidly” produce video content in the cloud during this past week’s U.S. Democratic National Convention. Live X’s media production team used Blackbird remotely to edit and enrich live content from the convention and publish it “ultra-fast” to social media platforms including Twitter, Facebook, YouTube and Instagram. Blackbird was also used to make content rapidly available to media partners for re-purposing to multiple platforms and channels.

Live X co-founder, Corey Behnke, said: “Live X is dedicated to delivering the best possible event experiences for our clients. To make the magic happen we only partner with best-in-class technologies and for true cloud-native video editing, Blackbird is the only show in town. We’re excited to incorporate Blackbird into our tech offering and look forward to Live X and our clients benefitting from the significant productivity efficiencies the platform delivers.”

Blackbird plc’s CEO, Ian McDonough, commented: “Our new partnership with Live X is exciting in two ways. Firstly, it is focused on live workflows and that’s very much in the sweet spot of where Blackbird offers the most competitive advantages through speed, agility and quality. Secondly it’s an OEM model where Blackbird is trusted to deliver on some of the world’s most relevant content, like the Democratic National Convention, as part of Live X’s technology stack.”

Blackbird’s customers include IMG, Sky News Arabia, Deltatre, Peloton, A+E Networks, NHL, Eleven Sports, Riot Games, Arsenal FC, the U.S Department of State and 50 local US news stations with TownNews.

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