IBC 2021: widespread cancellation for in-person exhibition

The IBC 2021 show booked the dates of December 3-6 at the RAI Exhibition Centre in Amsterdam to hold its world’s fair. After a year of hiatus and continued uncertainty, we are still wondering if we will have reached the right point to hold global conventions with thousands of attendees and it seems the answer is still no.

In our media we continue to follow the latest decisions that the major brands in the audiovisual industry make about their attendance at IBC 2021.

Through a recently published press release, Aviwest has announced that it is withdrawing from the in-person exhibition. The company has said that, taking into account all factors related to COVID, they have made the difficult decision to withdraw from the IBC 2021 in-person exhibition. Following this, they stated that their top priority is to preserve the health of staff, partners and customers.

Recently, the Australian company has officially announced that it will not attend IBC 2021. It has done so through its official Twitter account @Blackmagic_News confirming its refusal to visit Amsterdam for the time being. They explain that due to the heavy restrictions and the increase of Covid-19 cases, they will avoid exhibiting at the RAI their new products.

Tweet: IBC Update. Blackmagic Design will not be exhibiting at IBC 2021 due to the Netherlands lockdown measures. We are disappointed but there is too much risk and uncertainty for us to exhibit. We really cannot wait to get back to shows but it’s going to have to wait a little longer.

As well and trough a press release, Broadpeak has recently cancelled its in-person participation at IBC 2021. The decision has been taken following announcements from the Dutch government imposing a partial lockdown in Amsterdam.

“As eager as we are to meet with industry partners and customers in person, our decision to cancel participation at IBC2021 was guided by making the safest choice for everyone involved,” said Jacques Le Mancq, CEO at Broadpeak. “We are concerned about the daily increase of COVID-19 cases throughout Europe, and despite the measures taken by the IBC, we consider that a large international tradeshow in Amsterdam doesn’t feel safe enough right now. We look forward to meeting everyone face to face soon when circumstances are better.”

Through the social network Twitter, now it has been the company Telestream who has also announced that it has renounced to attend IBC 2021 in person. Here you can read their official statement.

“Telestream has made the difficult decision not to attend #IBC2021 and we are disappointed for our customers, partners & staff. However, we are very excited to share with you our What’s New Page.”

Other companies that will not be exhibiting (in-person) at IBC 2021 include: Grass Valley, Ross Video, Sony, Canon, Viaccess-Orca, Object Matrix, Xytech, DVB Project, LiveU, SDVI Corporation, Synamedia, CommScope, DHD.Audio, vMix, Irdeto, Newsbridge, Schoeps, and Aspectra.

On the other hand, there is the intention to visit the fair on the part of the professionals of the sector. The IABM –an association representing its membership of broadcast manufacturers, and an IBC stakeholder– has recently revealed preliminary results of a survey with regard to IBC show attendance. The results are that 65.7 per cent of respondents say that they will not attend the show, with only 18.9 per cent saying that they will.

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