Bluestone Equity Partners fuels VideoVerse’s AI last development in video editing with strategic investment in Magnifi platform

Bluestone Equity Partners, a global private equity firm focused on the Sports, Media & Entertainment industry, has announced a growth investment in VideoVerse, the company behind Magnifi, an AI-powered video editing solution.

VideoVerse’s Software as a Service (SaaS) platform utilizes Artificial Intelligence (AI) models, computer vision, and Machine Learning (ML) to convert full-length video footage into short-form content and highlights in real-time for leading rights-holders and content creators globally. Magnifi, VideoVerse’s flagship product, streamlines traditional editing processes through cloud-based AI-driven analysis, enabling sports leagues, news & entertainment broadcasters, and streaming platforms to efficiently curate, edit, and distribute short-form content and highlights.

Vinayak Shrivastav, VideoVerse CEO & Co-Founder, stated, “With media companies and streamers producing millions of hours of video every minute, demand for curated content has skyrocketed. VideoVerse’s editing solutions, particularly Magnifi, facilitate a seamless and highly-efficient process for curation, production, and distribution. Our partnership with Bluestone marks an exciting phase as we forge ahead with global expansion and drive innovation in the realm of media technology through AI.”

Headquartered in the United States and India, VideoVerse collaborates with top-tier sports leagues & teams, broadcast networks, and content producers, including the UEFA Champions League, FA Cup, Bundesliga, Australian Open, U.S. Open, Wimbledon, NCAA Basketball, Indian Premier League (IPL), Women’s Premier League (WPL), and various U.S. collegiate sports programs.

This investment marks the third for Bluestone and its first in a SaaS company from its inaugural $300 million fund launched in the first quarter of 2023. Bluestone’s Sharma will join VideoVerse’s Board of Directors as part of this investment, contributing to the company’s global growth.

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