Brainstorm and JB&A partnership for distribution in North America

Brainstorm has signed an alliance with JB&A for the distribution of the Edison PRO presentation tool in North America. The distributor is owned by the Exertis Group since last December and it will enhance the market presence of Brainstorm in Canada and the US.

The Edison Pro is expected to be launch imminently and the company is yet working on its distribution. It will offer a presentation tool that quickly transforms any live, online presentation, or conference session into an immersive experience using Augmented Reality (AR) and virtual environments.

“JB&A provides a unique approach to product and service distribution, acting as a value-added distributor,” comments Ruben Ruiz, EVP, Brainstorm, US & Canada. “They have been able to create best-of-breed product workflows at the distributor level with an extensive list of value-added channel partners, and we look forward to working with them to greatly expand Brainstorm’s footprint across North America.”

“We are delighted to add Brainstorm to our roster of channel partners,” comments Jeff Burgess, JB&A CEO. “Virtual production and 3D graphics in AR/VR/XR are technology trends in high demand in the industry across a growing number of sectors, and Brainstorm’s best-in-class product range is an excellent fit at many different levels for many different use cases.”