Calrec strengthen its presence in South Africa thanks to alliance with AV Worx

Calrec alliance with distributor in South Africa

The designer and supplier of broadcast audio mixing consoles and equipment Calrec has announced a new partnership with a distributor of professional AV technology and solutions, South Africa-based AV Worx. This company is selling and supporting Calrec’s entire range of audio products, as well as IP infrastructure technology across South Africa.

Thanks to this new alliance and deployment across South Africa, Calrec is able to offer both its proprietary network solution Hydra2 and IP connectivity with ImPulse and ImPulse1.

Graham Murray, International Sales Manager at Calrec, commented, “Expanding our presence in South Africa is the next step in our journey in the region. Teaming up with AV Worx makes perfect sense – they’re a trusted team, known for their technical knowledge and outstanding customer support. This partnership means that broadcasters in South Africa can now tap into the potential of IP technology, which promises improved efficiency, flexibility, and better audio quality, and that’s pretty exciting for everyone involved.”

 

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