CCTV uses Augmented Reality from Ross to welcome the Chinese New Year
China’s national broadcaster (CCTV) welcomed the Year of the Ox during its traditional Spring Gala. In the show, the Augmented Reality (AR) powered by Ross was a major protagonist. The broadcast was, once again, awarded with the Guinness World Records as the world’s most widely watched TV show.
“This year’s Spring Festival Gala was a triumph, and the team at CCTV should be very proud of their work. The training and support provided by Ross have clearly paid off – CCTV were extremely self-sufficient this year and it was very satisfying to see the team produce such amazing visuals with only minimal input and support from Ross”, comments Gideon Ferber, Ross Video’s Director Product management – Virtual Graphics.