Chyron upgrades its PRIME platform to version 4.3 adding a new Edge creation module

Chyron has recently released the version 4.3 of its PRIME Platform. The upgrade introduces the new PRIME Edge module for creation, deployment, and management of viewer-controlled interactive graphics.

“Imagine the power for viewer retention if you give the viewer the ability to ‘surf’ content without ever leaving your stream,” said Chyron Vice President of Marketing Carol Bettencourt. “For example, while watching election coverage, the viewer could select local or national results, commentary by party or candidate, statistics, and polling data, all of their own choosing. This capability also opens a tremendous opportunity to increase revenue. Consider a sports broadcast. If viewers can choose the team, player, stats, and replays they want to see, this offers multiple opportunities for sponsorship, instead of just one.”

In addition, the PRIME Platform 4.3 brings new features to some of its other key modules. Along with enhanced text formatting, PRIME CG now includes a QR Code effect, allowing the generation of a QR code for placement in a PRIME scene from directly within the application. Support is now available for 23.98 and 24 FPS. Additional support for the NMOS protocol ensures device discoverability and connectivity. The PRIME Switcher module now features UI enhancements and multiviewer improvements. Most notably, PRIME Switcher includes controls for creating standard DVEs.

“Development of the PRIME Platform continues to be driven by customer feedback and by the principle of helping customers move towards the future, bridging traditional, single-purpose hardware solutions with modern integrated solutions that may be deployed on-prem, in the cloud, or in a hybrid architecture,” said Chyron Senior Vice President of Strategy Mathieu Yerle,.

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