Claudia Souza is the new head of ASG’s cloud program

Advanced Systems Group has recently announced that Claudia Souza joined the company as Cloud Revenue Officer. She will lead the company’s cloud-based live production business operations, including sales efforts for ASG’s Virtual Production Control Room (VPCR), which is a cloud-based live production platform for broadcast-quality live event coverage.

Souza was part of the leadership team of Grass Valley’s Advanced Technology Division, in which Souza spearheaded the commercial launch of Grass Valley’s GV Media Universe. On this unit she was Director of Global Business Development and Solution Architecture and she developed and implemented plans for the company’s new cloud-based business model, putting in place all processes and procedures for this new initiative, including establishing Grass Valley’s GVMU Advanced Channel Partner program. Previously, she spent 13 years at Sony Electronics where she was Global Business Development Manager, where she spearheaded a worldwide systems integration initiative focused on M&E.

Her main objective at ASG will be to expand and implement a successful business model for VPCR. “In a broad sense, my experience is in turning leading edge technology into a thriving business,” she said. “Everyone focuses on attention-grabbing innovation, and that’s wonderful, but the business side is just as important. Without the right processes and teams in place to support it, that initiative won’t prosper. ASG’s done an amazing job so far with VPCR. I’m here to take it to the next level.”

“I literally can’t think of anyone more qualified to lead our cloud business than Claudia. With her experience in developing cloud-based production solutions, she can help us maximize the potential of our VPCR,” said Dave Van Hoy, President of ASG. “Cloud business models can be quite different than traditional capital expenditures. Claudia will help educate the ASG team on how to execute these new models, plus develop partnerships with more vendors and expand our client base.”

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