Creative Technology implements Quicklink ST500 for professional contributions

Control room of Creative Technology production

Creative Technology, part of the NEP Group, has utilised Quicklink’s ST500 (Studio-in-a-box) for multiple professional contributions to deliver virtual events for their clients, which include consistent and low latency video and audio feeds from numerous remote contributors in a variety of locations.

Recent events the company have delivered utilising the technology include a virtual event for an international Blue-Chip company, which ran three simultaneous 90 minute live virtual shows twice over one day in six different languages. Creative Technology also pre-recorded videos with multiple contributors, to be streamed across two online events. Quicklink’s secure guest URLs were used to link remote presenters back to the event control rooms, providing high-quality content.

“With the COVID-19 lockdown, we are connecting to people within their homes and there is varying quality to those solutions. We are relying on people’s own electronics like their  laptops, cameras, lighting, and their own soft microphone. This is a system that is sent out to people’s homes to replace that and it absolutely elevates the quality of that contribution capture.  All the people at home have to do is plug the microphone into the box, establish it on their local Wi-Fi and they are ready to go. All of those elements are all controllable from our production hub here at Creative Technology” said  Steve Purkess, Head of Sport & Broadcast at Creative Technology UK.

The Quicklink Studio-in-a-box (ST500) is a compact unit with in-built camera and lighting, that allows Creative Technology. The camera, lights and audio can be controlled from any Chrome browser using the Quicklink Manager Portal to ensure in-frame broadcast content is received. The central operator fully manages the broadcast and can choose both file recording as HD-SDI and live output to air.

Quicklink solutions were also adapted across the Creative Technology Group, with locations spanning from Europe to the US.

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