DAZN secures exclusive broadcast rights for Masters Tournament in MENA

In a significant move within the sports entertainment landscape, DAZN has clinched the exclusive broadcasting rights for the esteemed Masters Tournament 2024 (April 11-14), renowned as one of golf’s most prestigious events, across the Middle East and North Africa (MENA) region.

As part of its PGA TOUR Pass, DAZN will provide extensive coverage of the tournament, showcasing the thrilling action unfolding at the Augusta National Golf Club. With its state-of-the-art digital platform, DAZN ensures golf enthusiasts in MENA are fully immersed in the experience, offering two distinct feeds – the Main World and Featured Group feeds – to capture every moment of the competition and the unfolding drama over the four days.

Shay Segev, CEO of DAZN Group, expressed the platform’s dedication to enriching the sports viewing experience: “Bringing the Masters to our PGA TOUR Pass in MENA underscores our commitment to offering premium content and enhancing the value proposition for our subscribers. Leveraging the company’s technology and expansive reach, we’re thrilled to deliver comprehensive coverage of this iconic tournament to golf aficionados and broaden our audience base across the region.”

Furthermore, the platform’s coverage extends beyond the tournament itself to include the Masters Par 3 Contest, an endearing tradition where players compete alongside their family members serving as caddies, adding an extra layer of excitement to the pre-tournament anticipation.

The PGA TOUR Pass, available exclusively on DAZN, offers a standalone subscription in both MENA and Southeast Asia, providing subscribers with unparalleled access to PGA TOUR events. With live and exclusive feeds accessible outside the traditional broadcast windows, the broadcaster ensures prime viewing opportunities for golf enthusiasts, particularly in Southeast Asia.

In addition to its exclusive offerings, the company continues to expand its sports entertainment portfolio by introducing specialized channels tailored to specific competitions and leagues.

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