Dish Network and NinetNine partner to launch ten North African channels in the U.S. market
NinetNine recently announced that it has just entered the U.S. content distribution market. This is due to an agreement with Dish Network’s OTT service, Sling TV. NinetNine is going to launch ten premium linear North African channels that will be available for free to households. Part of these North African channels are Nessma TV, Samira TV, Lina TV, 2M Monde or Al Aoula.
Samir Zehani and Adel Hamla, Co-Founders, NinetNine explain, “it’s our philosophy to provide households in diasporas in Europe and now in the US with the highest quality content. We know exactly what North Africans living abroad want to watch. We’ve already generated pay-TV revenues for some of these TV channels in France via our leading pay-tv service ‘’Le Bouquet Maghreb’’. The focus now is conquering new territories. Sling TV was absolutely the best fit for our requirements and we are excited for the launch”.
NinetNine and Dish Network took the decision to launch the channels free-to-air based on the successful uptake of AVOD services across the U.S. over the past year. A recent Global AVOD Forecasts 2021 report states that the U.S. has both the most developed OTT sector in the world and the most developed advertising market.