EA selects Grass Valley to provide cloud production for online Esports events
Grass Valley has been selected by Electronic Arts (EA) Competitive Gaming Entertainment to enable remote cloud production on the broadcast of live online Esports event. Grass Valley will deploy GV Korona switcher control panel connected over the public internet to a K-Frame production center engine running on GV AMPP (Agile Media Processing Platform).
After a trial on the Apex Legends live tournament in december, EA went live with AMPP on its FIFA 21 Global Series European Qualifier. More than 20 camera feeds from Europe and additional live contribution feeds for the talent came into an AWS datacenter in Northern Virginia.
Joe Lynch, EA CGE’s Head of Broadcast, commented, “We learned a live production in the cloud brings together several unrelated systems, creating a lot of complexity — if one part of the workflow fails, the entire system falls down. These were unique, unprecedented circumstances to solve for during COVID-19 in order to continue esports competition. Grass Valley’s GV AMPP was a helpful solution, bringing all of our needs together within one harmonized ecosystem. AMPP gives us a professional broadcast quality platform – in the cloud – with the production values and the reliability that we need to give our fans the best experience. For our operators, using K-Frame in the cloud was seamless, with no perceivable difference to working in a studio environment.”
“The need for flexible workflows to support a wide range of live event configurations and deliver the same rich experience and stunning images across any screen is no longer in doubt. It is exciting to see early adopters like EA boldly moving to the cloud to leverage its power and agility,” said Grass Valley’s CEO and president, Tim Shoulders. “The project with EA is also a fantastic example of how today’s workflows need to pivot rapidly – whether that’s to work around a global pandemic or to keep pace with diverse audience demands. We are extremely proud that AMPP plays a central role in EA’s production capability, helping the team innovate to deliver the creative content for which they are known.”