EMG and Gravity Media join forces to evolve broadcasting landscape

In a significant move that aims to reshape the landscape of global media production and broadcasting, EMG and Gravity Media have officially completed their merger, confirmed by the Boards of Directors of both companies

EMG, known for its expertise in providing broadcast services and media solutions for live sports, entertainment, and events, and Gravity Media, a global company specialized in live creative production and media services, have entered into a definitive agreement to combine their operations.

By pooling their strengths, knowledge, and resources, this newly formed conglomerate is poised to offer a wide range of media services and solutions to clients across the globe. While the formal name of the new venture is yet to be revealed, it sure will wield substantial global capabilities, boasting a fleet of over 100 outside broadcast trucks and flypacks, as well as 40 state-of-the-art studios and production facilities scattered across Europe, the Middle East, the United States, and Australia, all of which will be integrated into the new global enterprise, as both companies stated.

With 30 offices spanning 12 countries and a combined workforce of 2,000 permanent employees, in addition to access to a vast network of freelance personnel, the merger positions the company for an expansive reach and impact on the industry.

The collaboration will boost the delivery of broadcast, technology, production, and post-production solutions for some of the world’s most-watched live events and entertainment programs, fostering partnerships with renowned production houses and broadcasters globally.

Shaun Gregory, the current CEO of EMG, will helm the group as its Global Chief Executive Officer, while John Newton, Founder, CEO, and majority shareholder of Gravity Media, will serve as the Executive Chairman of the new combined entity. Both Gregory and Newton will sit on the main Board of the merged group, alongside EMG’s existing shareholders PAI Partners, Ackermans & Van Haaren, Watchers & Co, and Banijay. TowerBrook Capital Partners, an existing stakeholder in Gravity Media, will retain its share in the combined group, with PAI Partners holding the majority stake. John Newton will also maintain a significant interest in the merged entity.

Shaun Gregory, CEO of EMG, said, “This is a pivotal day for the industry, as we bring together two powerhouses to create a truly global business. Both John and I believe this industry needs entities with significant global capability, that are prepared to invest. Our vision is to create a world-class business that sets new industry standards and can seamlessly enter and grow new markets. This is a fantastic opportunity, which in turn gives our customers the best solutions and quality they rightly demand. We’ll be able to invest in global platforms, end-to-end production, and, of course, the best people. We’re looking forward to getting started!”

This announcement follows the successful satisfaction of regulatory and other necessary conditions, marking the beginning of a new chapter in the world of broadcast and AV production, where EMG and Gravity Media will undoubtedly play an important role.

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