Horse racing channel Equidia relies on Globecast to expand its capabilities

Globecast has recently announced that international horse racing channel, Equidia, has trusted in the company’s services. The solutions deployed were Managed Cloud Network (MCN) service, plus encoding. The objective has been orientated towards reducing cost and increasing flexibility.

Equidia, through its B2B Equidia Pro service delivers 39 international channels to PMU’s affiliates. It has been a Globecast customer for the past 20 years, using SNG contribution services across France alongside international distribution capabilities. These include satellite distribution to Europe, fibre to the UK and Globecast XN for internet delivery to Asia and South America.

Equidia has deployed Globecast MCN in order to expand the amount of content available and to select which affiliates receive what content. Using specific UI, the channel can add new affiliates and can modify feeds to them and existing customers on a rights-held basis, even per race, without the additional cost of more fibre or satellite capacity. It’s also low latency, which is vital for horse racing.

Laurent Alvarez, Director of the Technology, Operation and Innovation Department with PMU, said, “We’ve been exploring ways of increasing our international reach while also being able to be far more flexible in the feeds that we can provide. Doing this via fibre or satellite would have been prohibitively expensive and cumbersome, too. We needed low latency and an easy-to-use interface and that’s exactly what Globecast MCN provides. We’re very happy to once again extend our international relationship with them as they have been both a reliable and innovative partner for us.”

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