Eurovision Sport launches as EBU’s inaugural direct-to-consumer streaming service

Digital platform to collaborate with public service media, offering comprehensive coverage of diverse sporting events at no cost · Eurovision Sport is now available on desktop, mobile, android and IOS apps at eurovisionsport.com

The European Broadcasting Union (EBU) has introduced a groundbreaking digital streaming platform as part of its commitment to increase public access to sports content across Europe. Dubbed Eurovision Sport, this marks the EBU’s debut in the direct-to-consumer service realm and represents a significant milestone in live sports broadcasting. Thousands of hours of content will stream through this unified digital destination, complementing existing coverage by public service media and showcasing every moment of a diverse range of sporting events.

Eurovision Sport will collaborate with the EBU’s network of public service Members, ensuring comprehensive coverage of numerous Olympic sports, including athletics, gymnastics, skiing, swimming, and more. It will feature events ranging from World to European Championships, multi-sport competitions, and national championships. Notably, Eurovision Sport is the first sports streaming service to achieve true gender equality across all its live sports content.

Among the initial competitions to be featured on the digital platform, Eurovision Sport will provide live coverage of this month’s World Aquatics Championships in Doha (Feb 2-18), the upcoming International Biathlon Union World Championships (Feb 7-18) in Czechia, and next month’s World Athletics Indoor Championships in Glasgow (March 1-3).

The EBU partnered with Nagravision to develop and operate the Eurovision Sport platform, ensuring it meets the needs of fans, Members, Federations, and sponsors through in-depth market research.

Noel Curran, the EBU’s Director General, welcomed the launch, stating: “Eurovision Sport is a game-changer for sports fans across Europe and right around the world. We firmly believe that sport should be for all.”

Currently, only a third of sports fans have access to premium sports channels. Through free streaming, Eurovision Sport aims to democratize access to live sports coverage, encouraging greater participation and fostering a sense of unity through sports. The EBU currently manages media rights for 14 sports on behalf of public service media, delivering over 43,000 hours of sport annually through agreements with 28 international sports federations.

Glen Killane, Executive Director for Sport at the EBU, commented: “With the support of public service media, we’ll be able to provide sports federations with an unrivaled shop window for their sports around the world.”

In this fragmented digital world, Eurovision Sport offers a solution to the challenges faced by sports fans in finding and accessing the sports they love, while also assisting sports federations in attracting new audiences. Eurovision Sport is accessible now via desktop and mobile website – eurovisionsport.com – as well as Android and iOS mobile and tablet apps. In the future, it will be available via Connected TVs and selected free ad-supported streaming television channels.

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