Production company ExStream Media covers UK Speedway with LiveU technology
ExStream Media is a British company focused in covering UK speedway, a really popular motorsport in the country. Recently, they have deployed LiveU’s LU300S field units to enhance transmission.
The production company valued of live stream the speedway races from around the UK. Martin Hunter, co-owner with Ben Duffill, said, “In recent years I started to help out Ben and Redcar Speedway by doing some graphics work and then helping develop their social channels. Ben then approached me about live streaming races as some clubs had shown interest. So, we looked at the possibilities and what we could do and how we could satisfy fans while also creating a sustainable business.”
ExStream then looked at how best to cover races around the UK. The company developed its technical setup using multiple cameras on-site fed into a vision mixer and then streamed live via a CDN. Hunter explained, “We knew that there would be connectivity issues but given the risk we were taking, we wanted to keep equipment costs to a minimum.”
After knowing the LiveU solutions, Hunter decided to deploy them. “The LU300S works exactly as it promises to do. We needed to save our business, to be blunt, and this technology has been essential. Now, when we turn up, wherever that may be, we simply turn it on, set up the rest of our gear and off we go. We don’t have to worry about connectivity at all and this has completely changed our mindset. It has freed us up to concentrate on creating better content to keep our subscribers happy. The LU300S achieves for us exactly what we want,” Hunter assured.
Malcom Harland, UK Country Manager with LiveU, says, “We come across a lot of people in similar situations to ExStream where minimising the cost initially becomes a false economy. The end product has to work, and work well, otherwise subscribers churn and both revenues and reputation falter. The LU300S is ideal for these kinds of streaming operations, being powerful, compact and with a mighty punch when it comes to image quality and signal resilience. We’re very pleased that ExStream have benefited from this and that we were able to supply them so quickly.”