Forbidden will showcase Blackbird’s cloud experience on Microsoft’s IBC2018 stand

Forbidden, Blackbird, Microsoft Azure

Forbidden Technologies plc, the developer and seller of Blackbird, will be working with Microsoft at IBC2018 to showcase Blackbird’s workstation experience in the cloud. Blackbird is fully integrated with Microsoft Azure Media Services.


Production teams use Blackbird running on Azure Media Services to turn live video into edited and enriched stories. These are published through Blackbird and hosted on Azure. The service is accessed using any browser on any device from anywhere in the world. Blackbird plays edited media directly without any need for pre-render, and its integrated Blackbird Waveform supports jog and shuttle, as well as any playback speed and direction.


Deltatre, a supplier of digital and broadcast services in the sports sector, is an extensive user of Blackbird through Azure Media Services. Deltatre uses Blackbird to extend its OTT offering of editing services for live and on-demand content for a wide range of sports including American football, athletics, golf, rugby and cycling.


In one example Blackbird Forte is used to edit live highlights for 256 games per season of a major US sport all using Azure.


Forbidden CEO, Ian McDonough said: “We are very happy to work with Microsoft Azure on their stand this year. It’s a great opportunity for us to showcase our Blackbird Edge software operating in Azure and a ground-breaking workflow that has come as a result of our cooperation.”


Tony Emerson, Managing Director, Worldwide Media & Entertainment Microsoft Corp. said: “In today’s demanding news, media and digital industry, our mutual customers depend on solutions such as Blackbird to increase speed to market. We are pleased Forbidden Technologies plc will make the Blackbird cloud platform available to Microsoft Azure customers, further enhancing their ability to create and manage digital content, while reducing production costs and fostering workforce flexibility.”

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