GatesAir enhances Intraplex IP codecs and Ascent cloud platform with targeted advertising capabilities

Debuting at NAB Show 2024, a fresh software release from GatesAir aims to streamline local ad insertions for broadcast networks and content syndicators using Intraplex Audio over IP and cloud networking systems. Leveraging precise metadata triggers integrated within the software, these new targeted advertising features offer a compelling incentive for broadcasters to transition away from satellite transmission and embrace the cloud for bulk audio transport. GatesAir will showcase the new software release, slated for availability in June, at NAB Show 2024 in Las Vegas next week. Find GatesAir at booth W2730.

These advanced software capabilities are compatible with the Intraplex Ascent cloud platform and IP Link 100c, 100e, and 100n Audio over IP codec solutions. Introduced by GatesAir in 2019, Intraplex Ascent aims to streamline the costs associated with multichannel contribution and distribution across multiple locations. It incorporates all the features that Intraplex IP Link Audio over IP codecs are known for and adapts them for enterprise-level deployments, catering to scalable, IT-oriented architectures. For broadcasters currently relying on satellite transmission for bulk transport, transitioning to a cloud platform like Ascent promises significantly lower long-term costs and enhanced operational control without compromising program reliability.

In a typical scenario, a customer’s Traffic Manager interfaces with an IP Link codec or Ascent located at the headend to activate virtual metadata triggers, initiating local ad placements for network affiliates at predefined times with pinpoint accuracy. Once the local ad break concludes, the system seamlessly switches back to national programming. Trigger scheduling is automated within the Intraplex platform, ensuring delivery to all affiliates without the need for local manual intervention. Local affiliates equipped with Intraplex IP Link Audio over IP codecs or Ascent will automatically receive and activate triggers to manage the ad breaks.

“Broadcasters that use satellite for program syndication and large-scale content delivery are faced with new challenges from the recent C-Band satellite repack, from diminished capacity to rising operational costs,” said Keyur Parikh, VP of Engineering, GatesAir. “Ascent’s agile cloud architecture offers the bandwidth and high availability required for enterprise-level networks that rely on satellite today, along with simple scalability to new end points at much lower costs. Our new advanced local ad insertion feature introduces an important function to Ascent and our IP Link hardware codec platforms that will compel network operators still locked into satellite to migrate their operations to the cloud.”

GatesAir embarked on the rollout of its second generation of Intraplex IP Link codec solutions in 2020, including the IP Link 100n hardware codec, which made its North American debut at IBC. The IP Link 100n, a full-duplex, single stereo-channel codec, facilitates simultaneous reception and transmission of Audio over IP streams in various applications, such as Studio-to-Transmitter (STL) and Studio-to-Studio (STS) connections for radio and streaming services. Like Ascent and all IP Link products, the IP Link 100n is SRT-capable and integrates Dynamic Stream Splicing (DSS) technology, an industry-first innovation by GatesAir almost a decade ago, which enhances network path redundancy across multiple live streams, ensuring seamless protection against packet and link losses.

Additionally, GatesAir will provide a sneak peek into wide-area audio networking applications expanding the Intraplex brand beyond the broadcast domain, targeting markets such as retail and hospitality. These new applications, powered by the latest software release and managed through Ascent, include the delivery of live audio streams and scheduled playlists to retail chains, hotels, restaurants, and other businesses.

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