Getty Images and BBC studios collaborate to boost access to BBC archive video

Getty Images, a global visual content creator and marketplace, has joined forces with BBC Studios, the commercial subsidiary of the BBC, to unveil a platform that provides customers access to BBC archive video. The new platform, powered by MAM software specialists VIDA Content OS, boosts the search, purchase, and download experience.

This platform, designed to be user-friendly, empowers customers to select and order content, granting online access to over 57,000 archival programs from the BBC. Previously available only through a labor-intensive manual process, the digitized library is now securely searchable, allowing users to view, annotate, clip, share, and download previews for use in their projects. After clearance, high-resolution masters are immediately accessible.

Curated collections centered around upcoming events and commissioning trends facilitate ideation, while the latest Speech-to-Text tools enable program makers to conduct ‘transcript searches’ across all assets, bringing previously hidden content from BBC Motion Gallery’s extensive archive to light.

Paul Davis, Vice President of Media and Production EMEA at Getty Images, remarked, “The VIDA platform is a significant breakthrough in making BBC content more accessible for our customers around the world. Our team is increasingly working as a creative partner, able to assist from ideas stage through production, and this platform will considerably enable our efforts in supporting producers to derive successful, returnable shows for the global market.”

The new platform enhances Getty Images’ on-demand offering of BBC content, expanding the accessibility for customers who can already access over 200,000 BBC editorial and creative clips on gettyimages.com.

Getty Images boasts an extensive video library of over 25 million video clips, including footage from renowned broadcast, studio, filmmaker, and archive partners worldwide. Customers have access to contemporary, archive, and creative footage, with more than 12 million clips in 4K and vast offline archives from BBC Motion Gallery and NBC News.

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