Globecast and EasyBroadcast provides a remote service of “cinema club” to VEO Cinémas in France

Globecast has announced that VEO Cinémas, based in the south of France, has selected its solutions in partnership with EasyBroadcast, a patented hybrid streaming technology supplier, to provide a B2B OTT service for distributing live content to cinemas around France.

The Director of Cinéma Jean Eustache in Pessac, a place near Bordeaux, François Aymé, offers post-screening presentations, conferences, panels and Q&A audience participation sessions to accompany screenings of selected films. VEO Cinémas wanted to bring the same live content to any cinema wishing to take part around France, when the service was proved to be quite popular.

Pierre Ramon, Sales Manager at Globecast, said, “We were approached by VEO Cinémas to create an end-to-end B2B OTT service to bring subscribing cinemas around France the live content from the cinema in Pessac. We worked closely with our long-term partner EasyBroadcast to create a comprehensive service that distributes value-added live and on-demand content. The new service is called Unipop de Ville en Ville and was delivered in just three weeks, in time for the start of the season in September 2021.”

The event produced in Pessac is recorded on multiple cameras and then broadcast live online via AVIWEST technology to the Globecast site in Paris. It is then distributed over the public internet to participating cinemas. Participating cinemas must have a certain amount of bandwidth to subscribe to the service and to display content with the right quality on a large cinema screen (8 to 16 m). More than 30 events are offered over the course of the season. The cinemas are committed to broadcasting at least 12 per year which they are free to choose at their own discretion. The service is created to make audience members to participate. They can send questions via text message to the host of the event in Pessac or their guest.

Jean-Pierre Villa, CEO of VEO Cinémas, said, “The Pessac Unipop events have been very popular, helping to grow the cinema’s audience. We knew that if we could expand this to other screens around the country, then their audiences could also benefit from them, providing a significant value-added service and additional revenue to the cinema owners. The quality of the screenings appealed to cinema owners and audience members alike, contributing to the success of Unipop de Ville en Ville. This is in large part due to the hard work put in by Globecast.”

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