Grass Valley completes business transformation and switches to full growth mode

Grass Valley Announces Completion of Three-Year Business Transformation with Shift to Growth Mode

The company has announced that, after three-years, it has acomplished  fulfillment of  business transformation, shifting to growth mode. 

Grass Valley, together with growth-driven private equity firm Black Dragon Capital, owners of Grass Valley – has recently announced that it has transitioned to growth mode after putting the finishing touches on the three-year business transformation of the company.

The technology provider for the live media and entertainment market has seen a simplification of its organization focusing on improved client service, along with dramatic and continued investments in its market-leading integrated hardware solutions.

“I’m very proud of the incredible transformation that the Grass Valley family has navigated.” said Grass Valley’s Chairman and CEO, Louis Hernandez Jr. “We set out a bold ambition to reimagine the future workflow for media and to accomplish this we’d have to work closely with our clients, who themselves are transforming to win in the next phase. We’ve simplified our organizational structure, with leadership changes and key new hires, optimized our global facilities, and focused our product portfolio to align with the changing media landscape. With the supply chain issues subsiding, we are seeing a considerable reduction in our backlog. I’m excited for our team and our industry that we are in a position to surge when our clients need us most.”

Since the launch of AMPP, Grass Valley have finessed their hardware portfolio, with new innovations closely tied to the AMPP ecosystem set to be unveiled soon. Together with key hardware integrations, the company has developed close to 100 native applications and certified nearly 80 Alliance partners within AMPP’s open and integrated ecosystem. The platform provides clients with an open multi-vendor platform for live, production, and playout workflows as cloud-native solutions. Additionally, Grass Valley has enhanced the AMPP deployment models to encompass on-premises, cloud-hosted, or hybrid configurations—all while retaining the advantages of a cloud-native architecture. These innovations have resulted in eight significant patents issued in the first half of 2023 alone.

“With AMPP, we’ve ushered in a new era of cloud-native, open, and integrated solutions for media production, giving our clients the freedom to craft their workflows as they envision, whether it’s on-premises, in the cloud, or a seamless blend of both,” said Grass Valley’s CPO, Adam Marshall. “Combine this with Grass Valley’s industry leading innovations in cameras, routing, processing, and switchers, it underscores our steadfast commitment to propelling advancements in media technology.”

In tandem with its expansion initiatives, Grass Valley has appointed three key executives to its leadership team, closing the final phase of its three-year transformation plan:

Jon Wilson has been named Chief Operating Officer (COO), effective October 1st, 2023. Wilson former President and COO at Telestream previously served as CFO for just under three years. Wilson brings exceptional leadership skills and a proven track record of driving strategy and results, team development and continuous improvement throughout organizations. He is recognized for his ability to quickly comprehend and position new business models.

With immediate effect, Ian Fletcher has been appointed Chief Technology Officer (CTO) following his tenure as Senior Vice President VP of Enterprise Product Strategy. Prior to this, he held the position of Chief Application Designer within the Advanced Technology Group, playing a pivotal role in the inception and continuous enhancement and development of AMPP.

Adam Marshall is appointed as Chief Product Officer (CPO) effective immediately, following his previous role as VP of Marketing for Grass Valley. Marshall has quickly risen through the ranks of Grass Valley, previously holding the position of Pre-Sales Director and prior to that, Senior Global Pre-Sales Manager for AMPP & Playout. In his new role, Marshall will continue to have overall marketing responsibility for Grass Valley.

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