Grass Valley to support the transition to IP of Brazil’s Grupo Bandeirantes de Comunicação

Brazil’s Grupo Bandeirantes de Comunicação recently announced that it has chosen Grass Valley as the main supplier of camera technology to produce the entertainment program Faustão na Band. The camera range selected was the LDX.

“Consumers are looking for more captivating content because they want to immerse themselves in the best viewing experience”, said Thiago Perrela, director of engineering at Grupo Bandeirantes de Comunicação. “Our mission is to be at the forefront of content creation in Brazil and leveraging UHD productions based on IP technology is critical to that. Grass Valley has been our trusted partner for more than two decades and as we launched our Faustão na Band program we knew Grass Valley was the right transformation partner to ensure our audiences continue to love our content”.

This technology acquisition is part of a broader strategy to transition to IP-based workflows by Bandeirantes. Grass Valley’s LDX camera series is network native, featuring network connections for audio, video and control directly in the camera head, allowing Bandeirantes to distribute camera feeds anywhere on the network. In addition, this series allows production teams to create images in native full raster UHD.

Fernando David, Grass Valley’s sales director in Brazil, added, “Having a core technology provider that can deliver both traditional and next-generation technologies, such as cloud, IP and software-based, that support on-location, remote and studio productions, offers a clear advantage in providing reliability and greater scope for creative flexibility. This is the foundation of our GV Media Universe (GVMU) strategy, which enables media companies to leverage software and hardware technology to create workflows that help them produce amazing content more efficiently. We are delighted to partner with Bandeirantes once again as part of the broadcaster’s transition to IP and 4K-ready productions”.

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