Grass Valley keeps betting on a cloud-first philosophy with the release of GV K-Frame on AMPP

Connected KFrame solution by Grass Valley - 2021 release

Veteran company Grass Valley has announced the next step in cloud-first production solutions with the introduction of GV K-Frame on AMPP, Grass Valley’s newly launched application suite for its Agile Media Processing Platform. The solution delivers a SaaS version of the K-Frame switcher engine – running on AMPP. “Kayenne, Karrera, Korona, and KSP control surfaces maintain their performance regardless of whether they are tied to a physical frame or to GV K-Frame on AMPP”, states GV.

“Thanks to our customer-first approach to business, we understand the radical shift in buying patterns from hardware to software solutions. At Grass Valley, we have created technology that allows broadcasters and content producers to easily and efficiently make this transition to a unified cloud-production environment,” said Marco Lopez, general manager for live production. “For those operating our switcher technology, such as technical directors (TDs), much of the switching is done by muscle memory. They know the panel so well that it’s like playing an instrument for them; their conscious attention can focus on the incoming video sources and cues to build a show, and the physical actions simply flow. Now, with GV K-Frame on AMPP, users can immediately transfer that intuitive knowledge – along with their existing show files – to cloud-based video production. We are proud to say that the first deployment of GV K-Frame on AMPP is on-air with a customer now.”

GV K-Frame on AMPP expands the recently introduced GV Media Universe ecosystem, providing operators with the creative resources needed for professional media production in the cloud. With three M/Es and four keyers with 2D DPM per M/E, the solution uses the same UI and control surfaces as any other K-Frame solution. Stills and animations with fill/key including transparency also provide a polished production look that is easy to create, store and recall from “the hundreds” of E-MEMs and Macros available.

GV AMPP is the core technology powering GV Media Universe, a ecosystem of cloud-based tools and services. The open ecosystem of connected devices, services, media content and applications give creatives familiar interfaces to comprehensive cloud-enabled solutions. The operator experience is also standardized, with application user interfaces all organized into common dashboards and controls.

The GV AMPP platform is cloud native and cloud-agnostic, while supporting the secure processing of video/audio in the public cloud on any of the major platforms, in a private, on-premises data center, or in hybrid topologies. Furthermore, AMPP-connected solutions can scale to as many instances as required.

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